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会议日程

Event Agenda

2017-11-09 14:00-14:20

Opening Speech

Speaker:
Luca Patané, President of UVET Group - President of Confturismo-Confcommercio

 Wang Xinjun, CEO of Ivy Alliance Tourism Consulting

14:20-15:00

VIP Welcome Speech

Francesco Palumbo, Director General for Tourism - MIBACT

He Shengkang, Secretary-General of the Committee of Tourism-Related Business,
World Tourism Cities Federation
Guo Junhua, MICE Committee of China Association of Trav

15:00-15:15

Keynote Speech

Chinese Outbound M.I.C.E Tourism-Potential and Trend
Speaker: Mr. Guo Junhua, President ofBravolinks Integrated Marketing CO., LTD

15:15-15:30

Keynote Speech

Consumption Behaviors and Preference of Chinese Tourists

Speaker: Pietro Candela, Alipay He

15:30-15:45

Keynote Speech

How to Effectively Attract Chinese Consumers Quality Services & Use Chinese Marketing Tool
Speaker: David Tang, QSC Program Director
15:45-16:00

Keynote Speech

Understanding China’s new consuming class – the Millennials
Speaker: Francesco Boggio Ferraris, Director of School of Continuing Education of Italy-China Foundation
16:00-16:15

Keynote Speech

Is Italy already a shopping tourism destination? And for Chinese too?
Speaker: Francesco Di Cesare, President Risposte Turismo

16:15-17:15

Panel Discussion

He Shengkang, Secretary-General of the Committee of Tourism-Related Business,
World Tourism Cities Federation
Fabio Lazzerini, Chief Commercial Officer Alitalia
Fausto Palombelli, Chief Commercial Officer Aeroporti di Roma
Mart
17:15-17:30

Awarding Ceremony

Organizers
Supporters
Cooperate Media
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